10 Jul 2012
Driving its commitment to deliver consumer choice, depth of product knowledge and professionalism, Halfords Autocentres is investing further with Cam Systems, the leading software solutions provider to the independent tyre industry, to implement its customer-facing tyre labelling solution across its 260 plus centres. The system will enable the network to address the EU legislation efficiently, while communicating a high quality, interactive image to motorists.
The MIDaS based platform will allow the retailer to print out all the legal tyre label credentials on customer invoice documentation and deliver an option to present the tyre’s labelling characteristics – particularly to deal with legislation “pre offer” stipulations - at point of sale and via the internet.
The development follows swiftly on the back of Halfords’ investment into Cam’s e-procurement platform for its centre network. Underpinning the tyre labelling solution is Cam’s new Online Tyre Catalogue (OTC), the central tyre data hub that allows OEMs and importers to upload their product data updates to meet their legislative compliance. The OTC provides a wide range of tyre labelling collateral such as tyre labels, tread graphics and manufacturer logos across all available categories of tyre, not just those affected by the forthcoming legislation.
Martin Barber, product marketing manager of Halfords Autocentres, says, “Cam’s complete integrated tyre labelling solution provides us with everything the network requires to be compliant. Having worked with the company previously to streamline our e-procurement processes, we are confident that all our tyre labelling needs will be addressed swiftly and efficiently and the business will benefit from the added value that Cam Systems can introduce.”